Clik here to view.
The Mobile Space: A Few Terms You Should Know
Even those well versed in the mobile space may sometimes experience confusion with mobile terms and definitions. When developing a mobile strategy most B2B marketers end up at the mobile apps vs....
View ArticleClik here to view.
Team Panvista: Apps We Used the Most in 2012
In 2012, the team at Panvista made some great updates and upgrades to our mobile app feature sets. Day-to-day, we used some great apps which helped keep us organized, be more productive, and stay...
View ArticleClik here to view.
Why App Updates May Be Hurting Your Brand
Organizations with mobile apps are always looking to add new features and fixes which provide real value to the end user. Sometimes, too many updates may backfire and end up hurting the brand....
View ArticleClik here to view.
The Reinvention of News Publishers: “We Are Not Your Father’s Newspaper!”
This past week, Earl Wilkinson spoke as a part of FFWD Ad Week for the Toronto Star Speaker Series, with his presentation entitled “New Oxygen, New Growth”. The CEO of the International News Media...
View ArticleClik here to view.
Three Tips to Get Your App Users to Share Content
Once you’ve gone through the design, development and integration stages of creating an application, you’ll want as many eyes on your application as possible. People sharing content from within your app...
View ArticleClik here to view.
Six Ways to Effectively Market your Mobile Application
Congratulations – you have created your first app app and are about to officially enter the mobile space. You now need to execute your marketing plan surrounding the app – a process that should begin...
View ArticleClik here to view.
What Beer Can Teach Us About Mobile Marketing
The Movie Out Here makes it’s debut in theatres across Western Canada next week. While the movie may not break any box office records, the concept surrounding it may raise a few eyebrows: the film is...
View ArticleClik here to view.
Lessons in Loyalty from Netflix’s ‘House of Cards’
House of Cards, the series redefining traditional television shows, is a calculated risk that’s paying off for Netflix. In a recent survey, “86 percent of Netflix subscribers said having the access to...
View ArticleClik here to view.
Behind The Scenes of ‘Trip Point’: Building My App from Start to Finish
I’m often curious as to where the inspiration for certain mobile apps comes from. As a developer, I find myself creating apps that fill a particular need that I have, which other apps can’t provide...
View ArticleClik here to view.
From A-to-Z: a few ways in which mobile apps can be used.
Organizations have started to invest more time and effort into developing a mobile strategy, as they look to take advantage of the traffic that comes through their mobile website, and move them though...
View Article